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I just received another sad letter from a person who got the "dreaded letter" from Google. Their AdSense account had been terminated! To add insult to injury, according to Google's terms of service, any money owed at that point will NOT be paid; it is returned to the advertisers.
Don't let it happen to you!
Clicking your own links is not the only way to get banned. For example, I never tell or show friends or relatives my sites. Call me paranoid, but Google's reach is so broad that I am afraid they could make the connection if those friends started clicking my ads. Who knows...but I am not taking any chances!
If you violate "minor" rules, they may be nice and just warn you. Or they will just hit the ban button depending I think on the mood of the reviewer at the time. Make sure you read the rules and follow them!
Another person asked me if the way they had pictures near their ads violated rules. If it was obvious to me it was a rules violation, imagine what the Google reviewer would think!
One more example:
A person contacted me about their site which was doing poorly with respect to traffic. I took one look and told the owner that the varied content would be seen by the search engines as "spam". Google is very clear; sites with no real intent of providing a quality experience for visitors are not welcome in the AdSense program. Several weeks later, the person wrote back; they had received "the letter". I don't know if what I saw is what got them banned or not; but it sure did not help.
Even though we do create sites with the intent of earning AdSense income, everyone must remember that quality content is a vital component of AdSense Success.
...and follow those AdSense rules!
Google AdSense checks pay my mortgage each month!
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